Free and Effective Website Advertising Techniques

Advertise your Web Site Effectively and for Free with ezines

The key to advertising your affiliate or small business website is the ability to generate traffic. If you are unable to generate large amounts of traffic, then you, your business, will fail to generate an income. It’s that simple. It’s a numbers game. All the successful internet marketers understand that getting traffic to your website is your top priority. For the majority of us, having extra money to promote our business online successfully has become a real challenge.

While researching numerous web sites for effective and low cost advertising for my own site I have discovered several advertising techniques that are both free and effective. One of the most effective advertising methods I discovered is to create your own ezine or newsletter. Many ezine services are free, easy to use and the majority of the sites I found offer online or e-mailed lesson to teach you the techniques for effective writing.

You’ll want to build your ezine using topics that are related to your internet business. For instances if you’re selling nutritional products, write about topics related to nutrition. If you’re into fly fishing write about you’re experiences and or the various techniques and equipment needed to be successful in the sport. There are unlimited topics to discuss as you’ll notice when review the articles posted on the various ezines sites. Create two versions of your ezine so people can choose if they want ads included with it or not. This will attract the people who hate ads to subscribe.

It’s important to publish your ezine, newsletter, only on your web site and have your visitors subscribe to a “new issue” e-mail reminder. This free list building technique can really increase your traffic and sales. Be careful not to violate any of the terms and conditions the various ezines sites have. Doing so will prevent your ezine from being published and if your article is considered “Spamming” your account could be deleted from the site.

Many article sites allow you to list your website and one affiliate site in your resource box. One objective of your ezine is to build creditability for you and your website. Keep it simple and informative, most importantly be yourself. If you have a Twitter or Face Book account include your addresses on your blog. Most ezine sites will alert your fans and followers of a new blog that have posted to your site. Likewise, reference your ezine on your Twitter, LinkedIN and Facebook accounts.

In my research over the years I’ve learned that one of the key attributes of successful webmasters and internet marketers is that they are persistent. Building traffic to your website takes time and is not something that you do for a few weeks and then give up.

I wish you all the best,

Bruce

14 Advertising Techniques That Crush Guerilla Marketing

1. PERSONAL FACEBOOKING – Facebook is THE social media outlet. Where the eyes are, is where you need to be (in some capacity). But the key to translating Facebook into revenue is not in ads on the side of the page. It’s not setting up a fan page with daily specials. The key to turning Facebook into cash is in personal messages. You don’t have to be friends, but you do have to already have to know their name. So this isn’t an advertising technique as much as a customer relations technique that translates into revenue. I use this method to drive repeat sales. Ex. Hey Breanna, It’s Adam from so-and-so, I saw you bought our thingamajig in March and it just went on sale! And if you pay cash, you will get 15% off. Hope to see you soon. I also use this to reach out to customers that haven’t bee in a while. Ex. Hey Jessica, I haven’t seen you in a while. I hope you had a great summer and I hope to see you soon! I’m careful not to include a sales pitch in this message. I never send Facebook messages more than once/2-3/months. Just remember, keep it really personal so it feels like a conversation instead of a solicitation.

2. KEYWORD-HEAVY DOMAINS – I have an anchor webpage, that is, my main site where I want traffic to flow. Then… I have my keyword-heavy websites (17 and counting). These are domains that I purchased to help me with Google/Yahoo organic results. These domains are highly specific to my business and geographical location. Ex, I own a tanning salon in Tuscaloosa, Al. My primary website is tanningoasisdowntown.com. But I also buy tuscaloosatanning dot com, tuscaloosatanningsalons dot com etc, You get the idea. Which ones do you buy? Ask yourself this question- “If I just moved to Norfolk and wanted to find a coffee shop, what would I type in Google to find one”? Odds are you type something like “coffee shops in Norfolk, Va”. Buy that one. Use a keyword tool to find what people are searching and then buy them. Build a static, simple page that has a lot of text info and links to your anchor site

3. ONLINE REVIEWS – To maximize your local results on search engines like Google and yahoo, get a handful of friends and family to “write a review” of your business.

4. MORE VIDEOS – Google likes videos. Facebook likes videos. YouTube likes videos. People like videos. Customers like videos. Make more videos. Use descriptive titles that include your business name. No longer than 2 minutes. Be creative. Use Tube Mogul to disseminate.

5. PRESS RELEASES – Don’t use this technique if you don’t have anything interesting to say. If you wouldn’t see your idea on the five-o-clock news, then you don’t need to do a press release. It has to be newsworthy. It has to be huge. It has to have impact. I send press releases when I have a major event planned. Not only will you get links online, but free exposure on TV, newspaper etc. about your huge newsworthy impact. If your business is small, regional, national or global; submit to digg, prweb, local TV stations, newspapers, relevant magazines etc.

6. CHALKING – This is one of the best ROI marketing techniques out there. Find out where people are walking and chalk it up. 5-10 words max. I do this monthly.

7. RELEVANT CROSS-PROMOTIONALS – I administered a survey to 40 of my customers and asked them to name three local stores they frequent (other than Wal-Mart, Publix etc). There were a lot of businesses in common. I now know where my target demographic goes shopping, eating, drinking etc. These are the businesses I partner with.

8. BATHROOM ADS – If you don’t want people seeing the name of your business when they tee-tee then don’t use bathroom ads. But if you are a tanning salon near a university, then I’m asking every bar owner in town if I can affix my laminated, color flyers to the back of the stall door in all of the ladies restrooms.

9. CLUB FLYERS – There is no better place to buy your business cards, 4×6 postcards, flyers and banners than clubflyers.com. For brand recognition, I have an array of different cards on hand. I go to apartments, parking lots, dorms, and public events and disseminate my cards.

10. MICRO-SPECIALS – I’ve found that highly targeted specials work very well. Downtown Savannah workers, Student special, Active military discount, etc. Whoever your target demographic, invent a special for them and advertise where they are. This is when I print special 4×6 postcards specifically for this special and distribute where these people are.

11. HAND-WRITTEN LETTERS – Older customers will appreciate this much more than the younger demographic. I write my loyal customers a letter at Christmas, thanking them for their business and loyalty. I let them know without them, I wouldn’t be in business. That’s it. Be honest. Nothing cheesy and no sales pitches. I always say something personal like “Tell Jeff I said hey”. Just something to show you care about them and you better care about them; they are your livelihood.

12. COMPLEMENTS – This is another customer relations technique. People don’t want to hear about you. They want to talk about themselves. Furthermore, they want you to listen to them talk about themselves. So ask questions about what’s going on in their lives. Listen and make a mental note so you can follow up the next time you see them. Pay them a complement. Don’t shower them with complements. One good complement a month is perfect. “Did you darken your hair, it looks really good”, “I like those shoes”, “You look nice today” This is powerful.

13. PERSONALIZED REWARDS – Find out which customers you want to reward. Whether it’s loyalty or the amount of money they spend; personalize their rewards based on what they have bought or valued in the past. This will drive repeat sales and increase customer loyalty.

14. OUR PRICE/COMPETITORS PRICE – Value. Saving money. These are important things, but rarely do we see the savings in front of our face. When you are at Office Depot you don’t see Staples’ price on the same tag. Imagine if you did see this. I would remember that Office Depot’s price was better than Staples the next time I need printer ink. If you are able to do this-Do it. Keep it tasteful. Show people that we give you the best product or service for the best price.

Copyright 2010 Tanning Oasis

Successful Advertising Techniques

When you are considering advertising your business you need to realize that customers have seen millions of ads in their lifetime. They have become skeptics and will not be fooled. Successful advertising will speak to your potential customers with honesty.

You can catch their eye with a flashy image or a deal too good to be true, loyalty to you business will not be part of this new customers makeup. If you are looking to build a loyal customer base honesty will put your business ahead of your competition in the long term and build a strong foundation.

Advertising Methods that have successfully worked in the past that you will recognize and your customers may identify with are:

Create a character that identifies your company or brand. This works well for franchise companies. When I see the RCA dog I think of television. When I see a red headed girl with pig tails, I think of Wendy’s.

Buzz marketing known as word of mouth advertising is getting people to talk about your company or product. The power of the internet is unsurpassed when it come to getting people to talk about your company. It can be tricky. You should monitor it daily.

Celebrity power getting a celebrity to endorse your product or services is expensive and for people who have big advertising budgets. On a local level maybe you can find a local hero, someone a large local population identifies with will make your company a household name. The quarterback of the local college as an example.

Shocking the viewer is an effective advertising technique. Taking the viewer outside of their comfort zone will burn it into their memory. This is a great way to increase awareness of a social problem. I still remember the commercial of the frying pan, the egg and the statement “this is your brain on drugs”.

Use of a metaphor create a visual or saying that describes your companies basic concept or emotion that you want your customers to feel. Security companies use this showing someone breaking in to your home. Then they show you how their system can assist you, make you safer. Use caution with metaphors in advertising if you have seen it before you don’t want to remind people of your competitor.

Emotional appeal pulls at the viewers heart strings. Who can refuse a donation to the starving crying child? Dating service companies can find you your significant other you have been searching and searching and still haven’t found.

These advertising techniques work. Every new generation puts their own little spin on advertising. You need to put a little bit of creativity into your ads, try using some of these to get you started.