Advertising Techniques – Which to Choose?

The right advertising techniques will surely help increase the traffic of your site and hopefully convert this traffic into sales. The technique one will use should cater to the niche one is serving. For instance, if one’s niche is catered to youths, then it would be good to have your ads focused on the interests of this group. They may be as colorful as possible and perhaps compatible with the new trends either in music or fashion for teenagers.

When it comes to presentation, advertising techniques are of two types: image-based and text-based. Make the images as appealing to them as possible and make the words grab their attention. Remember if the text is boring, they won’t bother reading it and may go on to the next website.

The following is a list of specific advertising techniques one may use:

Content Advertising

This refers to the content of one’s website and how it ranks on the results of search engines due to SEO or LSI. It may also refer to articles submitted to other websites (with a link back to one’s own), press releases, reviews of one’s products or services in other sites, etc.

Link Advertising

This type of advertising shows a small ad in a different site with a link back to your own site. Remember to make it as interesting as possible or else no one will click on that link.

Obtrusive Advertising

Have you visited a website and suddenly a pop-up appears out of nowhere advising you of an offer or something? This is obtrusive advertising. The challenge here is to have the pop-up appear for the right segment one is trying to reach. Of course, some people don’t appreciate this kind of advertising, and sometimes, they just click on close without even visiting the site promoted.

Viral Advertising

Have you noticed that there are websites, which encourage you to tell your friend about the same site, perhaps by sharing something in that site? All the person had to do was put in the email address of one’s friend in some field on that site. This is called Viral Advertising, much like the traditional word of mouth advertising we have known for years.

These are just some of the advertising techniques one can use to promote one’s business online. It is best to diversify one’s ads to get the most benefit from them. At the onset, it may be difficult to determine which technique will work best for one’s business. It is important, then, to have a regular review of one’s ads to see which ones should continue for bringing in good results and which ones should be amended.

Advertising Techniques That Provide Great Results

There are dozens of advertising techniques that any business owner can try. The main goal for advertising a service or a product is to reach out to masses and to make them aware about the company and the products that it offers. Advertising is a way in which you can connect with the common people and sell your products to them. There are several different ways in which this goal can be achieved. The right technique would depend on the requirement of the company, the target audience and the goals that the company wishes to achieve. Given below are some of the various types of advertising techniques for ad campaigns that companies can consider:

Promotional Campaigns
With this type of ad campaign the company would give out promotional freebies to the customers. This has been proven to be a very successful technique since people would always be very happy to receive anything that is free. Depending on the campaign’s quality and the type of product it can instantly provide several huge benefits and bring in a huge customer base.

Person to Person Campaign
These ad campaigns would be carried out by recruiting people who would go door to door for advertising the product of the company. This can be quite an expensive strategy compared to some of the others. However, it does pay off well instantly.

Mobile Advertising
One of the advertising techniques that all modern day companies tend to try is mobile advertising. Millions of individuals all around the world today use mobile phones and use text messaging. There are quite a lot of companies that take the benefit of this technology and design strategies that use text messages. A deal would be signed with a service provider and an ad message would be sent to all the active numbers. This is a low cost strategy and it allows companies to reach out to a large number of people.

Internet Campaigns
With internet campaigns you will be able to post your ads on different websites. This is one of the most widely used ad strategy today because of the rise in popularity of the internet. Another good method of advertising is by using TV commercials. Almost everyone spends some time everyday watching TV. There are several options available to companies in terms of channels, time and programs. Some of the most well known brands use brand ambassadors for their TV commercials like celebrities, movie stars and sport stars. However, advertising on television can be very expensive and is suitable only for larger companies.

Advertising Techniques You Must Use

The basic goal of advertising for a product or a service is to reach the people or masses in an attractive way and make them aware of the services and products that are provided or sold by that specific company. Advertising is a method of connecting with common man and then make them realize that how important that product is for their lifestyle.

There are various advertising techniques and methods, according to the need of the company and the targeted audience one can decide on the technique that will give maximum benefit to the company.

An AD campaign is a very good advertising technique that adds a personal touch to the ads. Various types of ad campaigns are:

1. Promotional ad campaign: In this type of advertising technique or ad campaign company usually gives out free promotional stuff to people. This is a very successful advertising technique as people are happy for receiving free stuff and also use the product. Depending on the quality and results of the product it can instantly become the favourite product of many people and can help you generate large customer base.

2. Person to person ad campaign: This type of ad campaign is carried out by hiring people who will got from door to door and advertise your product. This advertising strategy might be a bit costlier as compared to other strategies but can give you instant results.

3. Mobile advertising campaign: millions of people across the globe use cell phones and are well acquainted with a text messaging service. Many companies are taking advantage of this and are designing advertising strategies based on the text messaging service. The companies sign a deal with the service provider and the service provider then sends ad messages on all the numbers that are currently in use. This type of advertising strategy may cost low and will help you directly reach the maximum number of people.

4. Internet ad campaign: Internet ad campaigns help you to post your ads on various web sites. Internet advertising strategy is based on the popularity of the web site, the number of users visiting the web site, the efficiency of the web site, etc.

TV commercials are another very good advertising strategy. Almost everybody spends at lest one hour per day watching TV. There are many programs, special events, channels, etc that give you wide range of options to decide and develop the best advertising strategy for your company. One can also use brand ambassadors like move stars, sports persons, etc for their TV ad campaign. TV commercials should be comedy as well as intellectual. The same stereotype commercial will irritate the viewer and you wan get the desired out put. One can also decide on the number of times the ad should broadcast on TV. One can also decide the exact timing as well as the program during which the ad should be broadcasted.

News paper ads, hoardings, pamphlets, sponsorship, event wise ads, etc are a few more advertising techniques.