Top Advertising Techniques For Online Use

Do you own a website or an online storefront? Maybe you are an affiliate marketer or an eBay seller and you are looking for ways to get more traffic to your pages. There are many advertising techniques that you can use, but there are only some that actually produce good results on a regular basis. Here are the top 3 online advertising techniques for you to use.

First, the best advertisement is anything you can get on Google. Google is the top search engine and is responsible for over 60% of the searches done online. They have a wonderful Pay Per Click option called Google AdWords that allows you to bid on specific keywords and pay per visitor to your website. These ads show up on the top, right hand side, and bottom of the Google search pages and you can have them show up on other websites as well.

The second options is a free option that will give you traffic for many years to come. Start writing articles about the subject of your website. Submit these articles to top article directories and you will be able to link back to your website in the author bio box or resource box at the bottom of your articles. These will get indexed and listed for relevant keywords on search engines. Plus other webmasters might pick them up and use them on their websites and in their newsletters with a link back to your website.

The third option is quite expensive, but will produce great and lasting results. Spend the money to hire a reputable company to create back links to your website and get you indexed on the first page of search engines all over the internet. This is a very costly option at first, but will pay dividends in the long run. Plus an added benefit to this advertising technique is that you will not be spending your own time working on advertising your site.

The Best Online Advertising Techniques

Online advertising is a very complicated endeavor. If you don’t know what you’re doing, you will be wasting your investments into it – time, money and resources. But if you do it right, the benefits you get from it can easily grow your online business to newer heights. There are dozens of ways on how to conduct online advertising. This is where a lot of internet marketers make a mistake. Either they choose the wrong advertising strategy or they use the right ones but they can’t follow through. The advertising strategy you choose will depend on the nature of the business you’re promoting. For instance, advertising on a social site rather than on an online directory is more effective for some types of businesses.

Here’s a short list of some of the best online advertising techniques. If you want results, especially if you are just starting out, these are the techniques you should be using.

1. Content advertising. This is the most common type of advertising. As the term implies, it’s a form of advertising that makes use of web content. This content can be in the form of articles, photos, multi-media, and videos. A very good example of this technique is article marketing wherein you write articles then feed them into online article directories. Other forms of content advertising include blogging, uploading videos into video-sharing sites, uploading photos into photo-sharing sites, press releases, and posting relevant comments in forums.

2. Link advertising. As the term suggests, this online advertising technique involves attracting potential visitors and customers using links. The most common forms of advertising under this technique are pay per click or PPC advertising, link exchanges, banner advertising, online classified ads, and submission of your site to link directories. Link advertising is more difficult than content advertising since it’s hard to attract clicks and visitors using just a link.

3. Viral advertising. In the world of offline marketing, this is referred to as word of mouth marketing. The concept behind this technique is to encourage people who knew of your site to recommend your site to their contacts. This creates a wave effect.

These are the most effective online advertising techniques. To maximize the traffic you drive towards your business website, you should use all three of them. Always remember that each technique is composed of several advertising strategies. This doesn’t mean necessarily mean you have to make use of all of these strategies. Just pick the ones that bring you the best results.

Advertising Techniques for Best Craigslist Ads

Do you think your business could benefit from advertising on Craigslist? Here’s an interesting fact: Craigslist gets around 20 billion page views per month, by more than 50 million people in the United States alone (source: Craigslist.org). That’s a lot of people looking for services, products, and most important of all, the deals. In short, Craigslist is a gold mine, and those with the most attractive products, services, and most important of all, ads will get the customer. Let me stress that again, people are looking for the best deals, and those with the most attractive ads will get the customer. In the next few paragraphs, I will explain what the best advertising techniques are used for the best Craigslist ads. These paragraphs are outlined by location, the title of the ad, and the body of the ad.

(1) Location, location, location!

It is one of the most important aspects used in marketing techniques. So what role does location play in Craigslist advertising techniques? The answer: your location. That’s right, when you post an ad on Craigslist, narrow down your ad to the very town you live in. Or, if you live in a big city, narrow it down to a specific part of that city. This might seem counter intuitive as you seem to be marketing to a smaller audience, however, ask yourself this: if you were looking online to buy a computer from someone, would you rather drive across town to pick it up, or get one from your neighbor three blocks down? The answer is simple, you’d pick the closest one. Stating your specific location helps weed out your competition.

(2) Techniques for Ad Title

The specific location will help your one line ad get noticed by potential customers. But what other advertising techniques can you include to make sure you have the best Craigslist ad in your market? In your title, it is important to state your product, or service first. We are a culture of convenience, and a person will choose the first ad they see that sells the product or service they are looking for. After the product or service, then you should list your name, or a benefit of choosing the ad. An example title would be something like “Landscaping Services, Call Tom for Great Rates”. The example ad has all three components of a great title: The service, the name of the provider, and a benefit of choosing that ad. Next to the ad would be your location, furthering the weight of your ad on your prospects.

(3) The Body of Your Craigslist Ad

Now that your prospect has opened up your ad, it’s time to wow them and show them how professional you are. If you know HTML, you are in good fortune. If not, I have included a link at the bottom of the page providing customized HTML Craigslist ads. In the body of your ad, pictures speak a thousand words, so use them. Show examples of the work or product you’re selling. Show off your best testimonials, and make a list of benefits and features that a person would get if they chose you. Again, a benefit is something like “affordable”, “high quality”, “brand new” and a feature would be “also comes with X” or “we will also do x as part of our service”. A feature can be thought of as an enhancement or part of a service you already offer.

Now that you have learned how to create the best Craigslist ad…

Now you have learned the advertising techniques it takes to make the best Craigslist ad. These are principles more than strict rules, so test, and have fun with it. Again, if you really want to spruce up your ad, use HTML and images. If you need you can find a link at the bottom of the page to get customized ads specifically for your business, products and services. I hope you enjoy all the same success I have while learning about and implementing these advertising techniques.